Why build software internally that the venture market has already perfected?

We help eliminate multimillion R&D burn through structured Venture Clienting, while helping late-stage scaleups defend deal conversion and capital runway.Zürich based.


Track A:

Enterprise Cost Optimization & Venture Clienting

The PainSMB wanted to leverage AI to drive revenue but lacked the internal expertise to select tools, map processes, or execute without breaking existing workflows.


Deliverable
- Make vs. Buy Financial Modeling: Assessing internal build cost versus venture adoption.- Kill-Gate Governance: Implementing strict milestone criteria to terminate non-viable pilots early and preserve capital.- Procurement-to-BU Integration: Embedding startup solutions directly into business units to drive immediate operational savings.

Track B:

Late-Stage Sales Funnel Architecture

The ProblemLate-stage ventures burning runway often face stalled pipeline velocity. Inbound deteriorating lead quality, and high CAC due to unaligned enterprise sales motions.
Deliverable
- Funnel Diagnostics: Locating conversion drop-offs between discovery and final contract execution.- Pipeline De-risking: Restructuring qualification criteria to ensure enterprise reps only allocate burn to closeable revenue.- Process Governance: Replacing ad-hoc sales attempts with repeatable, high-yield sales infrastructure.


Recent Clients and featured on



Kick-off

Workshop & Sessions

Focused 2- to 4-hour sprints tackling a specific growth or innovation challenge. E.g. defining your ICP / Job-To-Be-Done, design rapid innovation cycles for Product-Market Fit, or align your corporate Venture Clienting scorecard setup.

Consulting

Advisory & Long Term

Ongoing partnership for transformative processes, venture clienting deployment, or agentic GTM scaling.
Step-by-step advisory to bridge strategic vision with hands-end execution.


next step: Contact

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About

AndreasBackground in analytical chemistry and pharmaceutical rigor, combined with over a decade in venture building, enterprise GTM, and strategic development.I advise founders & leadership teams on eliminating capital waste, innovation and building resilient commercial funnels.

Photo Andreas Rüegger Headshot

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